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Video Game Producer

Animal Jam – Licensing Marketing Coordinator

Animal Jam – Licensing Marketing Coordinator

Worked as a Coordinator for WildWorks’s Marketing and Licensing departments. Job responsibilities included:

  • Coordinating the production of marketing assets for our line of licensed Animal Jam products.
  • Writing technical pamphlets and memos on game functionality, processes, and lore for use by licensees and other partners.
  • Designing and publishing our branded Amazon Store page.
  • Using Unity to capture screenshots and in-game footage for use by our social media team.
  • Designing social media video production pipelines and new marketing videos.
  • Collaborating with the Design team to create in-game content tied to our licensing products and do occasional game design tasks.
  • Communicating information between multiple teams.
  • Analyzing data from Google Analytics and our advertising partners to suggest plans for conversion optimization.
  • Organizing spreadsheets of product data and funneling that data into a tool to be used by our licensees.
  • Other tasks as needed by the other members of my team.

Tools Used: Unity 5.6, Photoshop CC 2017, Adobe Acrobat, iMeet, Microsoft Office, Google Suite, assorted in-house tools.